H&M now has a “Conscious Collection” (!) which launched in April 2011
"The Conscious Collection is centered on environmentally adapted and sustainable textiles, such as recycled polyester, organic cotton and linen, and Tencel, a biodegradable cellulose made from wood pulp. It’s an ongoing line that will be featured at H&M stores at different times throughout the year, and in different forms.”
"The Conscious Collection is centered on environmentally adapted and sustainable textiles, such as recycled polyester, organic cotton and linen, and Tencel, a biodegradable cellulose made from wood pulp. It’s an ongoing line that will be featured at H&M stores at different times throughout the year, and in different forms.”
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